Developing Public Sector Communications through Social Media

15 September, 2009

While social media brings a great opportunity to the public sector, you will need to establish protocols for managing your organisation’s reputation online. Attend Developing Public Sector Communications through Social Media and discover how you can make social media a positive and integral part of how you communicate and engage with your community. This national conference, brought to you by LGC, brings together the following communication experts to help you achieve success through your own social media communications strategy: * Edward Welsh, Programme Director, Local Government Association * Ben Page, Chairman, Social Research Institute and Managing Director Public Affairs Ipsos MORI * Alex Aiken, Head of Communications, Westminster City Council * Chief Inspector Mark Payne, Head of Press and PR, West Midlands Police * Simon Wakeman, Head of Marketing, Medway Council * Debra Davis, Director of Public Relations and Communications, Birmingham City Council Key items on the agenda include: * Establishing protocols for social media use for your members, executive team and staff * Using social media to reach and engage with your target audience: Key steps for successful Facebooking, Twittering, blogging and more! * Monitoring and evaluating the impact of social media campaigns – how do you know when social media is improving public perception? Build your skills and capacity to successfully promote the vision for your organisation through this practical and interactive conference. Case studies and longer workshop sessions will provide you with the information and tools you need to make social media an integral part of your own communications strategy.

Web: http://www.lgc-socialmedia.com