Labour will this week copy the quick-fire techniques of television advertising in an attempt to bypass viewers' tra...
Labour will this week copy the quick-fire techniques of television advertising in an attempt to bypass viewers' traditional antipathy to political party broadcasts, reported Sunday Business (p13). Labour plans to show a party political broadcast for the local elections comprising five 30-second films running consecutively during its allocated time slot.
The films, which began showuing in England on Sunday, are designed to illustrate Labour's fulfilment of its election pledges on health, education and employment, as well as its record on tax and the economy. Labour ran a broadcast for the Welsh assembly referendum that
used a similar technique.
Both the Labour and Conservative parties opted to take the shortest amount of time offered by the televisions stations for the election broadcasts - two minutes 40 seconds.