LGC produces supplements and other projects that are sponsored by external organisations. Here we set out the guiding principles
LGC produces supplements and other projects (such as round tables and surveys) that are sponsored by external organisations. These explore issues that are important for senior local government decision makers and the development of the sector and complement our editorial coverage.
It is very important to LGC and our sponsors that these projects are of interest to readers, so topics are carefully developed in partnership between the sponsor and the editorial team to ensure that they are in line with the editorial priorities of LGC.
The process for developing LGC’s sponsored projects, set out below, is designed to meet the needs of readers and sponsors in line with the editorial independence on which LGC’s reputation is founded.
- Projects should satisfy the needs of readers, LGC editorial and sponsors.
- Where projects are commercially-led (ie topic ideas originate from the sponsor or LGC’s commercial team) LGC’s editorial team provides advice and feedback to ensure readers’ needs are met.
- LGC undertakes to produce copy that is engaging, credible and balanced, adhering to the normal editorial standards. Writers are informed that they are working on a sponsored project and that their editorial judgement should not be affected. It is the job of the commissioning editor to ensure that copy produced is of the high quality that readers expect from LGC .
- This is achieved by producing a clear brief to meet the needs of all parties. The sponsor is free to suggest angles, information for inclusion and interviewees for consideration by the commissioning editor. The final brief will include the areas of interest agreed with the sponsor and any points the commissioning editor feels should be included, bearing in mind LGC’s editorial priorities and values.
- Articles are written independently in an accurate, balancing and engaging way and to a high standard. This may involve the inclusion of dissenting voices.
- The sponsor is given the opportunity to read a proof before press deadline (in accordance with specific processes set out below) to check for factual inaccuracies and that the brief has been followed.
- All sponsored projects will be clearly marked so that it is clear to readers: who sponsored the project, how they were involved, and how the copy was produced. These guidelines will be publically available, in the interests of transparency. This information will be included in a box-out, usually in the top right corner of the page, as per LGC’s usual style.
For more details and for specific guidelines relating to different types of sponsored project, please read the attached file.