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ADC SPELLS OUT VITAL ROLE IN PROMOTING TOURISM

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Without a realistic level of government funding, the national and regional roles of the English Tourist Board canno...
Without a realistic level of government funding, the national and regional roles of the English Tourist Board cannot be supported effectively, the tourist chairman for the Association of District Councils, John Price, told a conference in London today.

Speaking at the 'Tourism: Agenda for Britain' conference, cllr Price, who is also leader of Chester City Council, said the amount of money spent on tourism promotion per head of population was far less than that European and global competitors.

But, of the money spent by tourists in the UK outside London, 85% was spend by domestic visitors.

Cllr Price added: 'Local authorities play key roles in supporting tourism. We spend £70m a year on promotion, compared with the BTA's budget of £35m. We run 80% of the 600 tourist information centres which cover the country.

'We provide the parking and the infrastructure. We sweep the streets, we clean the beaches. We develop and own many of the attractions, and form, nd often lead, the partnerships with the private sector, TECs and other local authorities which develop the tourism produce; and we form the partnership which market it.'
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