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ALA REBUKED OVER DOMESTIC VIOLENCE ADS

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The Association of London Authorities has been rebuked by the Advertising Standards Authority for an ad concerning ...
The Association of London Authorities has been rebuked by the Advertising Standards Authority for an ad concerning domestic violence against women, the Evening Standard reports (p41).

The ads claimed that 100,000 women a year seek medical help as a result of domestic violence. However, the ALA were unable to substantiate the statistic when challenged by the ASA.

A spokeswoman for the Association said: 'This was a campaign about a very important issue and figures are always difficult'.

She added: 'We did use a number of sources, but the ASA said it would only be happy if we carried out our own primary research', the paper reports.
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