Manchester City Council has stepped up its annual campaign to improve the city's environment to include a new focus on anti-social behaviour.
The council launched the campaign last year, and was commended in the LGC Awards this year, under the slogan Challenge Manchester: 100 days to clean a city.
The campaign was repeated for 100 days from February to May this year.
Pete North, Manchester's strategic operations director, said the council was working in partnership with the Home Office on a£350,000 budget to 'see how quickly and how significantly we can move behaviour in the right direction'.
To achieve this, the 100 days have been geared around securing maximum coverage in local media. 'Also there has been a lot more going on in communities where people have taken the initiative for events themselves,' Mr North says.
He says a better response to 'Own Your Streets Day' this year showed the campaign was a success. On this day, street cleaners down tools while pedestrians and businesses are asked to take responsibility for dealing with their own litter.
A new aspect of the 2005 campaign has been 'sweeps' of individual neighbourhoods. Here, council officers, from services such as planning, trading standards and education, work alongside volunteers for a day to take immediate on-the-spot action on issues such as truancy, abandoned vehicles, anti-social behaviour and fly-tipping.
More than 300 volunteer community guardians have been trained since 2004 to take on responsibilities such as organising litter clean-ups, identifying local environmental improvements, keeping trees in their street watered, reporting problems and liaising with their local street environment manager.