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BIRMINGHAM GETTING EVEN BETTER, MORI POLL SHOWS

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More and more Birmingham people see their city as economically successful, with good night life and attractions for...
More and more Birmingham people see their city as economically successful, with good night life and attractions for the whole region. The latest MORI survey, commissioned by the city council, has shown a continuing improvement in almost every aspect of the city's image amongst residents. A total of 65% now speak highly of the city - and that adds up to over half a million ambassadors spreading the word about how their city is changing for the better.

Council leader Albert Bore said: 'This pride and support amongst the people of the city is a tremendous asset as we try to attract further investment and more visitors to the city. I am also pleased that the overall satisfaction with the council remains at a high level compared to the national average and the number of people dissatisfied remains at just 20%.'

Importantly more people now also see Birmingham as a safe city (up 10 points at 34%), a clean city (up 1 point at 36%) and a green city (up 2 points at 45%). There were also improved results for the city's road maintenance service (with satisfaction up 14 points on last year).

But Cllr Bore added that: 'MORI has pointed to some areas of concern and some deep seated problems where radical action is required. In particular we must improve the services the matter most in local neighbourhoods, such as refuse collection and street cleaning, we must take radical steps to regenerate our housing neighbourhoods and we must improve the standard of customer service provided by council staff.

'Our strategy, to be set out in the forthcoming Cabinet Statement, is one of sustained investment combined with radical reforms. Our aim is to deliver modern services according to local needs and to create a city in which every neighbourhood can flourish - not just the wealthy areas and the city centre.'

The three point cabinet strategy calls for:

* Devolution - of the management and budgets of some services to more local areas, beginning over the next year

* Flourishing neighbourhoods - concentrating on local areas as well as the city centre and investing more neighbourhood renewal money.

* Better performance in other services - such as continued improvements in schools and higher standards of customer care, using new technology as well as better staff training.

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