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BIRMINGHAM LAUNCHES CAMPAIGN TO STEM PUPIL EXODUS

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A campaign is to be launched by Birmingham City Council to save the£5 million it spends on children attending scho...
A campaign is to be launched by Birmingham City Council to save the £5 million it spends on children attending schools outside the city, the Birmingham Post reports (p3).

Secondary schools will be told how to market themselves more effectively to attract pupils from city primaries and stop the exodus to neighbouring councils.

In 1991-92 more than 4,700 pupils a day travelled every day to schools beyond boundaries, costing the council £10m. But it recouped only £5m from pupils coming to its schools from outside the area.
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