an increasingly professional and much valued service which lies at
the heart of achieving ambitious new goals for better educational
Agency's new cinema advertising campaign for more trainee teachers,
education and employment secretary David Blunkett said:
'Good teachers can open up a world of opportunity to children. This is why they play such a crucial role in our drive to raise standards in the classroom and to raise the expectations and achievements of all our children.
'We are already making a fresh start for teachers by providing an extra£1bn next year for schools and£2bn over the lifetime of this parliament to make them fit to teach in and ready for the 21st century.
'We are keen to lift teachers' professional pride and have
promised that our forthcoming Education Bill will include a General
Teaching Council. The GTC will represent teachers' views at a
national level and will set and maintain standards within the
profession. The creation of a new post of Advanced Skills Teacher
will keep the best teachers in the classroom if they do not wish
to seek headship or head of department jobs.
'These developments will help us attract the best people into
teaching. It is a worthwhile, rewarding, high status career choice.
I welcome the Teacher Training Agency's new cinema advertising
campaign as a step towards ensuring the best for our children: they
deserve nothing less.'