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BOSTON REBRANDED AS HISTORIC GATEWAY TO AMERICA

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Promoting Boston, Lancashire, as the place from which America's pilgrims sailed to the new world will form part of ...
Promoting Boston, Lancashire, as the place from which America's pilgrims sailed to the new world will form part of a regeneration strategy for the town.

Boston Area Regeneration Company (BARC) has announced that Tribal Group and Focus Consultants (UK) Ltd have been appointed to help deliver the local area masterplan for Boston's future.

Regeneration experts from the two consultancies will be tasked with delivering the 10-15 year plan to ensure a bright future for the area, stimulating and sustaining new growth and revitalizing the economy.

BARC will aim to bring together public and private sector investment to promote enterprise, diversity and sustainability in the area.

The multi million pound regeneration vision aims to ensure Boston is recognised as 'a major player' in the regional economy of the East Midlands. It will also look to further promote Boston as a tourist destination.

Mick Gallagher, chief executive of Boston BC, said: 'Boston has undertaken an ambitious regeneration programme in recent years which has generated unparalleled development in a town of its size.

'An urban and rural regeneration company is an innovative concept involving a long-term partnership with consultants to actually manage the programme as well as develop it. In addition, we are already working with a wide range of key partners through the Local Strategic Partnership so we're starting from a very strong position.'

He added: 'The masterplan for Boston aims to meet the needs of both urban and rural communities. Above all, it will aim to ensure the area's future as a prosperous historic market town, rich in history and tradition, with a vibrant dynamic economy which attracts people to the region, both economically and socially.'

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