Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


  • Comment
Boosting competitiveness was top of the agenda at today's first meeting of the Ministerial Tourism Advisory Forum, ...
Boosting competitiveness was top of the agenda at today's first meeting of the Ministerial Tourism Advisory Forum, chaired by national heritage secretary Virginia Bottomley.

The aim of the meeting was to ask the forum, which includes representatives from the local authority associations, the tourist boards and the industry, to identify priority issues and set targets for a new strategic tourism document that Mrs Bottomley plans to publish early in the New Year.

Mrs Bottomley said: 'I have always underlined the importance of working closely with the tourism industry. If we are to devise an effective future strategy, it is vital to talk to people who have first hand knowledge and experience of this rapidly expanding sector.

'Working with the industry, we have made enormous progress in addressing the challenges and opportunities set out in Competing with the Best. We have produced guidelines to help hoteliers drive up standards and profitability and ploughed £2m into a marketing campaign for London as the gateway to the UK.

'Later this month, I shall publish a new expert study looking at how the industry can get the best out of its people. The English Tourist Board also plans to present its new, improved Crown Scheme shortly, following a comprehensive review.

'Our efforts have been recognised. Last year was an outstanding year in terms of visitor numbers and spend and we can look forward to further records being set in 1996. At long last we are reversing the ten year decline in our share of the world market. We are gaining the competitive edge.

'It is important to take stock of where we are now and consider targets for the future. I want the forum members to focus their collective expertise on setting targets for the future, identifying priority issues and devising a plan for further action.

'The government is committed to putting in place policies that will provide the tourism industry with a constructive framework on which to build and compete effectively. That is why I have asked the forum experts to help produce a strategy that will further improve our competitive position.

'Partnership is key to the tourism industry's future success. Government, the tourist boards and the industry must unite to realise our common goal. Our future aim is clear. We want Britain to enjoy the benefits of a thriving, competitive and above all profitable tourism industry.'

Members of the advisory forum include Judith Anthony (Association of District Councils), Ian McNicol (Association of Metropolitan Authorities) and Christine Parfect (Association of County Councils).

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.