The Local Government Association is preparing the way to reverse its decision to change its name in the wake of a wide-ranging group shake-up, LGC understands.
The LGA underwent a rebranding exercise last year to implement a common naming policy across the group of bodies that make up the wider LGA ‘family’.
This saw the LGA rechristened the Local Government Group – or LG Group – and the organisations formerly known as the Improvement & Development Agency and the Leadership Centre for Local Government renamed Local Government Improvement and Local Government Leadership respectively.
The situation was complicated by the Local Government Association label being retained for certain committees and decision-making bodies and also for media and campaigning purposes. For example, the association’s main strategic body is called the LG Group Executive while the committee that advises it is known as the LGA Leadership Board.
LGC now understands that the ground is being prepared for the group to revert to the LGA label more generally.
Members have discussed the confusion that the original changes brought about and, while no formal decision has been made yet, the new chairman Sir Merrick Cockell (Con) is understood to be in favour of the reversion.
Sir Merrick spoke at an LGA event in the east Midlands yesterday. One senior council officer present at the event tweeted: “The LGG appears to have gone back to being the LGA again. Just as I was getting used to the change!”
A spokesman for what is still technically the LG Group said: “At the moment we are the Local Government Group but we have still carried on using the LGA brand. Members have discussed this but no formal decision has been made.”
To avoid confusion, LGC has retained a style policy of referring to the LGA in all instances other than those when the wider family of organisations is being discussed.
The LG Group’s executive meeting on 13 October represents the next opportunity for the issue to be discussed by members.