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BRISTOL SCOOPS AWARD FOR 'LEGIBLE CITY'

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Bristol has won a prestigious award from the Design Business Association for its highly successful Legible City ini...
Bristol has won a prestigious award from the Design Business Association for its highly successful Legible City initiative.

The scheme was given the DBA Environment Award for the innovative way it tackles poor signage and low levels of public information in the centre of the city.

Launched in February 2001, Bristol City Council's Legible City initiative is a programme of information, identity and arts projects designed to improve people's understanding, experience and enjoyment of the city as well as make it easier for them to get around.

Legible City is a unique Bristol concept providing accessible information, maps and signs in an integrated form across the city centre. But there's much more to the project than street signs. The programme has built an identity for Bristol that encompasses everything - from bus shelters and street furniture, from sculpture to innovative interactive maps - creating unique urban places.

Its all round approach has been taken up by many other cities such as Liverpool and Sheffield who see Bristol as a trend-setter in delivering a new approach to getting information to the public in the street in a direct and easy way.

It has delivered a range of new designs specially for the city taking on board modern materials, producing one of the best pedestrian signs in the world.

Working in partnership with Adshel, legible city information will soon be located at the airport, new bus station and Temple Meads.

The DBA Environment Award recognises the impact of the scheme on getting rid of redundant signs and street furniture, making the city more attractive to residents, visitors and potential investors.

Helen Holland, executive councillor for external affairs and partnerships, said: 'I am delighted to see Bristol Legible City recognised again by a national professional body. Legible City looks at how residents and visitors get around the city. It's an attractive and simple solution which has resulted in significant improvements in accessibility as well as environmental and wider public benefits.'

This is the 4th award for the Bristol Legible City project. In 2001 the project was given an Innovation Award by Interchange, a body set up by the Institute of Civil Engineers and Communication/Conference Organisations to promote integrated transport. In January 2002, Bristol Legible City beat 27 finalists to win the Award for Innovation by Local Planning Authorities in England from the Royal Town Planning Institute. And in November 2003, the scheme was given an Environmental Award by the Bristol Civic Society.

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