The airline believes the name Liverpool-Manchester would better reflect its target market. Company spokesman Toby Nichol said: 'We are looking at anything that will help increase the numbers of people going to Liverpool.
'There are lots of comparisons around Europe and the UK where cities have come together, such as Leeds-Bradford. And London alone has six airports with the capital's name in it.'
Neil Pakey, commercial director at Liverpool airport, described the suggestion as an 'interesting proposal' which could not be dismissed out of hand. He said: 'A name change could help with the overall position of the airport, especially with the overseas market too.'
'We are working closer with Manchester buit that might be a jump too far. It could become Liverpool-Manchester Airport if Manchester was prepared to become Manchester-Liverpool Airport.'
But he added: 'I don't believe the board would want to change the name.'