The Parliamentary Advisory Council for Transport Safety (PACTs), which lobbies MPs and peers on improvements to transport legislation, calls for a lower speed limit in a report looking at the long-term future of road safety.
It praises the government's 2010 targets on cutting road deaths, but also calls for longer-term change and a widening of the policy agenda, recommending a diverse range of measures.
The redesign of bus interiors for the "safety and comfort" of older people, the "pint of milk test" - where everyone lives within 10 minutes of being able to buy a pint of milk - and the development of cycle-share schemes are among the proposals.
Action needed to reduce deaths and injuries
"Every year, a town the size of Nottingham or Belfast is killed or injured on our roads. This report highlights the actions that need to be taken to reduce this level of death and injury," PACTs executive director Robert Gifford said.
"Deaths on our roads are preventable occurrences where society could and should do more to prevent them," he added.