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CAMPAIGN IS NEEDED TO EXPLAIN WELSH ASSEMBLY

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An internal Welsh Office report has concluded that a huge public education campaign is needed in the principality t...
An internal Welsh Office report has concluded that a huge public education campaign is needed in the principality to ensure a respectable turnout in next year's elections for the new assembly, reports The Financial Times (p8).

The report says a sophisticated campaign to target people who typically read The Sun and The Mirror, as well as opinion formers, must begin 'as soon as possible'.

The 60-page reports says: 'A main finding of this research was that knowledge of the assembly and how it will operate is confined to a minority. Most people know very little about the assembly.'

It argues that a well known personality should lead the campaign, and suggests Anthony Hopkins or Tom Jones. Ideas for the 'lively, upbeat' campaign include a pop song and a new Welsh logo, together with sustained coverage in the media.
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