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Case study: Enfield regeneration

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Enfield LBC’s £100m regeneration programme for Edmonton Green has centred on the transformation of the tired 1960s shopping mall into a vibrant retail centre and community hub.

New facilities include a transport interchange, revitalised market, leisure centre, community health facilities and a customer access centre for council services.

The historic shop fronts and facades opposite have been repaired to increase local trade, attract major chain stores into the shopping centre and preserve Edmonton’s unique identity. Remodelling of the internal mall is planned to create a lively and safe public realm.

The council has supported this physical regeneration by funding a town centre manager to create a safer environment and to support small businesses and retailers. We work closely with the shopping centre owners St Modwen and local retailers on projects to make the centre the focal point for the community, including regular festivals and street parades.

This revitalised retail environment made Edmonton Green an obvious choice for Asda’s new superstore in north London. We established a recruitment partnership with Asda and JobCentre Plus and moved its job brokerage service JOBSnet to premises adjoining the new store. Local people were quick to seize the opportunity: 141 residents secured work at the new store.

JOBSnet is part of our tri-borough initiative with Waltham Forest and Haringey to tackle unemployment in North London. Since it began in 2006, more than 750 people have been helped into work. It has proved so successful that other blue chip companies are outsourcing their recruitment activities to the council.

For example, Greenstar, the UK’s largest recycling-led waste management service provider, has used JOBSnet to recruit more than 100 staff for their new £14m materials recycling facility in Enfield.

  • Contact: John Haslem, head of economic development, on 020 8379 3779 or John.Haslem@enfield.gov.uk
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