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CHARLES SHIFTS BUSINESS IN THE COMMUNITY'S FOCUS TO RURAL AREAS

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The Prince of Wales will this week signal a major change in the direction of Business in the Community, the organis...
The Prince of Wales will this week signal a major change in the direction of Business in the Community, the organisation established to regenerate inner cities, reported Sunday Business (p2).

The prince, who is patron of the body, now wants it to help revive depressed rural areas. He is hosting a dinner at his Highgrove home today at which he will spell out his plans to 20 business leaders on how they can help bring life back to market towns.

His move follows the controversial closure of 171 mainly-rural branches by Barclays last month and other business decisions which have hit transport and shopping in country areas.

The prince has prepared an agenda to put to the business leaders, which includes how they can promote rural enterprise in market towns. He is also keen to promote local purchasing as a move to help wealth remian in rural areas and he wants business to devise a way of measuring its involvement and effect in country affairs.

Business in the Community has until now focused solely on inner cities, but the prince says it should now turn its attention to the counties. The body was established in 1982 and has 650 corporate members, including 75% of the FTSE 100 companies.
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