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Chewing gum campaign 'a success'

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Chewing gum litter was reduced by an average of 58% in areas where councils ran publicity campaigns warning of£80 penalty fines.

Sixteen councils took ran chewing gum campaigns, backed by the Chewing Gum Action Group, urging residents to dispose of chewing gum responsibly.

The campaigns, which ran for four weeks in August and September, included street theatre and awareness stalls.

Local environment quality minister Jonathan Shaw said: "An average reduction of almost 60% less gum litter is excellent progress by local authorities and shows that making people aware of the consequences of their behaviour really works.”

Reduction results


Bedford BC
16%
Blackpool BC 85%
Braintree DC 49%
Brighton & Hove City Council 32%
Bristol City Council 59%
Canterbury City Council 47%
Colchester BC 60%
Enfield LBC 39%
Gosport BC four percent
Kirklees Metropolitan Council 35%
Leeds City Council 37%
Mansfield DC 14%
Middlesbrough Council 34%
Oxford City Council 86%
Test Valley BC 57%
Wolverhampton City Council 57%

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