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COLCHESTER BC COUNCIL TAX DEBIT CARD SCHEME TO SPREAD

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Colchester BC's award winning scheme, which gives residents who pay council tax by direct debit a personalised loya...
Colchester BC's award winning scheme, which gives residents who pay council tax by direct debit a personalised loyalty card, offering discounts and special deals with local businesses, looks set to be copied around the country.

The East Anglian Daily Times (p8) reports that a new company set up in partnership between loyalty specialists ID Data and Community Marketing, who handle mailing and promotion, will allow the scheme to go nationwide.
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