At the core of any website is a Web Content Management system. Nowadays many companies look to partnering with a Web Content Management system provider, to help them cope with the ever-increasing workload.
But, with a number of players in the market and a selection of application models, businesses can struggle to find the right partner. So which issues need to be considered, to ensure that you commission the right team for the job?
Strategy and planning - decide whether the partner will work on an end-to-end solution, or whether different parts of the programme will be outsourced (e.g. design, hosting etc).
Preparing a brief- IT and marketing departments will need to work together on the brief and ensure that the partner has expertise in the required areas.
Technology considerations- Check core software, hosting, and support issues with the provider.
Functionality- Decide which audience is being targeted, then choose which functionality (Web 2.0 for example) is needed accordingly.
Software licensing- Decide which software licensing model will suit you, taking into consideration how many users will need to access and administer content.
Financial considerations- Good websites constantly evolve; budget will need to be put aside for the site each year for development.
Legislative issues- Check the demands of legislation according to your industry sector, not forgetting usability and accessibility guidelines.
Future proofing - Verify whether a provider is committed to research and development.
A Web Content Management system is at the core of any successful website, remember that the choice of technology and provider will have lasting implications for your organisation’s online presence.