The report, Communications in local government, found more councils are paying attention to press and public relations.
A survey found over 80% had increased or maintained their budget in this area, and 85% had one or more full-time staff dedicated to communications.
Ideas for the LGA's role included:
- Persuade chief executives to champion best practice in communications and support units more visibly
- Promote the communications function as a role of top management.
Community planning and well-being, and best value all rely 'in part on better consultation and communication with local people and partners' said the report.