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COMMUNICATIONS IS KEY CORPORATE PRIORITY FOR MOST COUNCILS SAYS NEW SURVEY

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Almost 80% of local authorities have communications as a corporate priority, ...
Almost 80% of local authorities have communications as a corporate priority,

according to a MORI survey of councils commissioned by the Local Government

Association.

Heads of communications from 236 local authorities responded to the survey

which paints a useful picture of increasing professionalism across the

sector.

Some of the key findings were:

* 90% report good relations with their local press

* 76% say members and officers view communications as a major factor in

building a successful council

* 81% of councils produce a regular resident's newspaper or magazine

* 79% have communications as a corporate priority

* 69% of councils provide media training for councillors and officers

LGA chief executive Brian Briscoe said:

'It's clear from the survey that councils are increasingly taking

communications very seriously. They are taking a professional approach

towards consulting and informing their local communities.

'Local authorities are developing new ways to set out their ideas,

particularly increasing their use of e-communications. They are also keen to

work more closely with the LGA and other national local government agencies

to raise the profile of their successes at a national level.'

A full copy of the survey is available (for sale). Details here.

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