prize for grass roots sport sponsorship.
In a special award ceremony held at Lord's cricket ground last night
winners for best sponsorship event of the year as well as the trophy in
the best youth sports category.
The national awards were organised by Sportsmatch - the government's
incentive scheme for sponsorship and key members of the festival team
received the award from minister for sport Richard Caborn.
Kim Hazledean, head of sports development for South Gloucestershire
Council said: 'This is just fantastic, we knew we were one of the
finalists but to win the overall prize is brilliant. The success of the
festival has been phenomenal, giving the youngsters of south
Gloucestershire the chance to take part in a big event. We are already
planning for next years festival, which we hope will be bigger than
Kate Watcham, senior communications officer for Airbus UK, added:
'Airbus is delighted that our sponsorship has benefited some many
thousands of young people. The Sportsmatch overall winners award is an
honour and attributes the hard work of the team of South Gloucestershire
Council and the schools involved.'
Thousands of school children have benefited from the £50,000
sponsorship deal by Airbus UK and Sportsmatch, which has provided hours
of free sports coaching from professional experts. Local primary and
secondary schools then get the opportunity to take part in an annual
This year was the second year the festival took place and saw the
number of children participating double. It was also chosen by the
British Olympic Association to pilot and Olympic theme. The youngsters
took part in an own opening ceremony where they paraded around the
athletics track with banners and flags of the country they represented.
Sh irley Potts, executive member for community services said: 'The council is committed to working with young people and to encourage participation in
sport. This award helps to celebrate what has been achieved so far and the
delight we have with working with Airbus and Sportsmatch. Let's hope we
continue for many more years allowing as many youngsters as possible take
part in activities that without the festival they might never have tried.'
The festival of youth sport team is busy planning next year's festival
to be held in June as well as the free coaching.
Sportsmatch in England is funded by the Department for Culture, Media
and Sport through Sport England.
The category and award winners were as follows:
*Overall winner: South GloucestershireCouncil/Airbus UK
*Women and girls' : Richmond Women's RFC/Sporting Life
*Community sports: The Rugby Football League/Kellogg Marketing and
Sales Co Ltd
*Disability sports: Panathlon Foundation/Royal Sun & Alliance Insurance
*Schools Sports: Medway Council sports development team/Kent messager
*Youth sports: South Gloucestershire Council/Airbus UK