That is the message Newcastle City Council is putting across to its residents. It will launch its new anti-litter campaign at 2pm today, Thursday 8 November, with the help of refuse enforcement officers, school children, the sheriff of Newcastle upon Tyne, Cllr John Marshall, chief inspector Jackson of the Northumbria police force and Marian Harrison, regional director of the Tidy Britain Group amongst others.
Legislation against litter offenders is already in place via the environment protection act 1990. This states: 'If any person throws down, drops or otherwise deposits in, into or from any place to which the section applies, and leaves anything whatsoever in such circumstances to cause, or contribute to, or tend to lead to, the defacement by litter of any place to which the section applies, he shall be guilty of an offence.'
The campaign will be launched on Thursday, November 8 and guests will include refuse enforcement officers, parking control officers, Northumbria Police and school children.
Linda Wright, Cabinet Member for the Environment said: 'Litter is becoming an increasing problem in the city, particularly the city centre. Not only does it ruin our environment but it also gives visitors a bad first impression of the city centre.'
'Hopefully the fines will make people think twice before dropping litter in the future and we can make Newcastle a cleaner city for everyone to live in.'