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COUNCIL LAUNCHES INNOVATIVE ONLINE VIDEO MAGAZINE

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South Oxfordshire DC launched an innovative online magazine this week, which is the first of its kind in the countr...
South Oxfordshire DC launched an innovative online magazine this week, which is the first of its kind in the country produced by a local authority.

South Oxfordshire Outburst consists of several short video clips, featuring news and views from the council, as well as a section for residents to send in their own videos.

You can view the website here or via a link from the council's main website www.southoxon.gov.uk

Features in Outburst include:

--a monthly news roundup to keep people up to date on

what's happening in the district

--a section focusing on an issue affecting the district

--a question and answer session with a local councillor

(we are inviting people to send in their questions for this section - the next edition will feature Ann Ducker, leader of the council)

--an interview with a member of the council's staff

--an online poll on a topical subject

Council staff and student volunteers produce the videos, and will update Outburst on a monthly basis. The first edition includes interviews with the council's chief executive, David Buckle and cabinet member, John Cotton. There is also a feature on the council's new wheeled bin service for green waste.

The council has developed the Outburst site with the help of Public-i, the leading provider of web based multimedia and webcasting solutions for the Local Government sector in the UK and Europe.

John Cotton, cabinet member with responsibility for information technology, said:

'We are always looking for new ways to communicate with residents and Outburst provides an interesting way for us to keep the community updated and informed. It's a bit different and we think it will appeal to our younger residents in particular.

'Outburst is innovative because it offers residents a chance to put their views across too - by sending us questions they would like to ask their councillors, by taking part in the online polls and through submitting their own films to go on the site.'

Keith Young, CEO of Public-I, commented:

'Increasingly Local Authorities need to evolve the way in which they communicate with their citizens to meet their changing expectations (particularly with the growth of broadband take-up). South Oxfordshire's Outburst project provides an innovative communication facility responding to this need and allows for a far more efficient and compelling method of communicating with their community.'

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