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Coventry City Council's trading standards team has won a lucrative...
Coventry City Council's trading standards team has won a lucrative

£5.3m contract to host a consumer advice service for the West Midlands

on behalf of the government.

The successful bid saw the council beat off strong competition from

Birmingham City Council and Warwickshire CC, and will bring 40 new

jobs to the city.

The contract will see the council create a state of the art contact centre

on behalf of the Department for Trade and Industry which will provide easy

access to advice and consumer information for millions of residents across

the West Midlands.

Kevin Foster, cabinet member for city services said: 'I'm delighted

that Coventry has won this contract - it's a real tribute to the hard work

of our staff who put together such a professional and competitive bid.

'It shows a clear vote of confidence in the city - Coventry is once more

seen to be leading the way.'

Graham Russell, county trading standards officer for Staffordshire, and

chair of the Central England Trading Standards Authorities selection panel


'It is a tribute to the region's commitment to this project that there

were three such excellent bids to host this service. It was a very

difficult decision for the panel, and whilst we would have been happy to go

forward with any one of them as a sole bidder, it was Coventry's bid which

we felt provided the best overall proposal'.

Clive Townend, Coventry's head of trading standards said:

'I am sure my colleagues from both Birmingham and Warwickshire will be very disappointed that they did not win this competition. We are delighted in this expression of confidence in Coventry's ability to deliver this project and we look forward to jointly working with colleagues from across the region to make this a success'.

The contact centre - which will be called Consumer Direct West Midlands -

will be launched early next year. The contract will run until 2010.

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