The London Organising Committee of the Olympic Games met London Councils last Friday in an attempt to strike a deal on which authorities would be eligible to use a version of the famed symbol designed especially for participating authorities.
Waltham Forest leader, Clyde Loakes (Lab), said: “We will be very unhappy if there is one logo for all the London boroughs.
“Around 90% of the games will be held in the five host boroughs and residents will face far more disruption than those in other parts of London. The east London boroughs were the only ones to support the bid from the start and deserve recognition.”
The other boroughs believe a more liberal attitude to the logo’s use would boost local sporting participation. Brent LBC chief executive Gareth Daniel , who chairs the West London 2012 Partnership, said: “We want to use the brand to encourage kids to do more sport and adults to lead healthier lives.”
One senior local government source said: “A deal was on the table last year, but the five boroughs were not happy with it. There are a lot of tensions in London local government.”
London Councils said the games would have an impact on every borough - with the city’s taxpayers contributing£625m.
The body’s head of culture, tourism and 2012, Simon Edwards, said: “The contribution of boroughs needs to be taken into consideration and the most sensible option is for every London council to get host status.”
It is understood the International Olympic Committee, whose lawyers closely guard its brand, believes there should be only one version of the logo. This appears to prevent the use of the slogan “host borough” for some and “hosting 2012” for other authorities, as has been mooted.