The campaign reports:
-- an increase of 50% on the Sunderland to Newcastle rail line - extra carriages had to be supplied to accommodate passengers
-- an increase of more than 30% in Metro ticket sales
-- a remarkable improvement in air quality
-- 20% increase in the number of calls to Travel-Line
In London, Croydon LBC averted 4,000 car journeys averaging 9.7 kilometres each. The council reported this saved pumping 8250 kilograms of carbon dioxide into the air.
As part of the campaign an estimated 270,000 students walked to school saving 135,000 car journeys.
The Association of Metropolitan Authorities co-ordinated the Don't Choke Britain campaign. Its public transport committee chair Mark Dowd said: 'The AMA, hand in hand with organisations like the Automobile Association will be speaking to the government to lobby for increased access to public transport. This is the missing link in the chain if we are serious about arresting air pollution and decongesting Britain.'