is the most prevalent form of discrimination in the workplace.
Research out today to coincide with the start of Age Positive Week
discrimination and of those discriminated against, by far the biggest
cause is age, which was cited by 38% of people.
Work and pensions secretary Andrew Smith said: 'Age discrimination in
the workforce does not pay. All evidence shows that an age diverse
workforce is more productive and efficient with Age Positive
employers enjoying lower staff turnover rates, lower absenteeism and
workers with higher levels of motivation and efficiency.
'The Code of Practice on Age Diversity in Employment and the Age
Positive campaign have been instrumental in halving the number of
employers who use age when hiring staff. But I personally won't be
happy until age discrimination is a thing of the past.'
Pensions minister Ian McCartney said: 'The whole Age Positive
approach could be summed up in one sentence: 'Don't let a birth
certificate become a P45'. 'At a time when the country is
experiencing skills shortages in many sectors, whole swathes of the
working population are being overlooked solely on the basis of their
'That's why the work of the Age Positive campaign is so important.
The campaign is hoping to change attitudes and help employers to see
for themselves the benefits of being Age Positive.'
Events taking place during Age Positive week include:
- The launch on Tuesday of an updated Code of Practice on Age
Diversity, which offers employers general guidance on how to
improve their age policies.
- The annual Age Positive Regional awards ceremony at Lancaster
- An evening reception at No 11 Downing Street for Age Positive award
winners and Employer Champions
- Launch by pensions minister Ian McCartney on Thursday of a new
publication called 'Are you over 50'? which is a practical guide to
advice, support and services across government for the over 50s.
For more information on the Age Positive campaign visit
www.agepositive.gov.uk. For a copy of the updated Code of Practice
call 08457 330360 and quoting reference AGE4.
The Age Positive campaign was launched in 1999. It draws together
a range of work being carried out across the country to tackle age
discrimination in employment. It offers practical advice and guidance
to employers, raises awareness among recruitment and personnel
managers and works with regional newspapers and local business
networks to raise awareness and reward good practice through the Age
Positive Regional Newspaper Awards.