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New research from MORI Social Research Institute reveals that ageism...
New research from MORI Social Research Institute reveals that ageism

is the most prevalent form of discrimination in the workplace.

Research out today to coincide with the start of Age Positive Week

shows that 1 in 5 people have experienced some form of workplace

discrimination and of those discriminated against, by far the biggest

cause is age, which was cited by 38% of people.

Work and pensions secretary Andrew Smith said: 'Age discrimination in

the workforce does not pay. All evidence shows that an age diverse

workforce is more productive and efficient with Age Positive

employers enjoying lower staff turnover rates, lower absenteeism and

workers with higher levels of motivation and efficiency.

'The Code of Practice on Age Diversity in Employment and the Age

Positive campaign have been instrumental in halving the number of

employers who use age when hiring staff. But I personally won't be

happy until age discrimination is a thing of the past.'

Pensions minister Ian McCartney said: 'The whole Age Positive

approach could be summed up in one sentence: 'Don't let a birth

certificate become a P45'. 'At a time when the country is

experiencing skills shortages in many sectors, whole swathes of the

working population are being overlooked solely on the basis of their

birth date.

'That's why the work of the Age Positive campaign is so important.

The campaign is hoping to change attitudes and help employers to see

for themselves the benefits of being Age Positive.'

Events taking place during Age Positive week include:

- The launch on Tuesday of an updated Code of Practice on Age

Diversity, which offers employers general guidance on how to

improve their age policies.

- The annual Age Positive Regional awards ceremony at Lancaster

House, London

- An evening reception at No 11 Downing Street for Age Positive award

winners and Employer Champions

- Launch by pensions minister Ian McCartney on Thursday of a new

publication called 'Are you over 50'? which is a practical guide to

advice, support and services across government for the over 50s.

For more information on the Age Positive campaign visit For a copy of the updated Code of Practice

call 08457 330360 and quoting reference AGE4.


The Age Positive campaign was launched in 1999. It draws together

a range of work being carried out across the country to tackle age

discrimination in employment. It offers practical advice and guidance

to employers, raises awareness among recruitment and personnel

managers and works with regional newspapers and local business

networks to raise awareness and reward good practice through the Age

Positive Regional Newspaper Awards.

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