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ELECTIONS 2004: THE RACE BEGINS FOR CITY HALL AS NOMINATIONS OPEN

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Nominations open today for the largest elections ever held in London: the vote on 10 June for the mayor of London, ...
Nominations open today for the largest elections ever held in London: the vote on 10 June for the mayor of London, the London Assembly and the European Parliament.

The Notice of Election published today marks the start of the official election timeline, and candidates for all three elections have until 4pm on 13 May to lodge their nomination papers. Candidates' lists for the election will be published at 5pm on 13 May for the European election, and before 12pm on 17 May for the mayoral and assembly elections.

On 10 June, London's 5.2 million voters will receive up to three ballot papers and five votes: two votes for the mayor (first and second choice), two votes for the London Assembly (one for a constituency member, and a second for a London-wide member), and one vote for the European Parliament (a vote for a political party or independent candidate).

A£3m information campaign has been launched across the city, to ensure Londoners are aware of the elections and have all the information they need to cast their vote, including advertising, a website www.londonelects.org.uk, publications and also a booklet mailed to every registered voter.

Notes:

1. The result for London mayor is calculated using the Supplementary Vote system, the London Assembly is calculated using the Additional Member System. The European Parliament is elected using the Regional List System.

2. London Elects - the Office of the Greater London Returning Officer - is managing the elections alongside the 32 London boroughs and the City of London.

GREATER LONDON AUTHORITY

NOTICE OF ELECTION

ELECTION OF MAYOR OF LONDON

AND

LON DON MEMBERS OF THE LONDON ASSEMBLY

DATE OF THE POLL

1. In the event of a contest, the date of the poll will be 10 June 2004.

NOMINATION PAPERS

2. Nomination papers may be obtained from the office of the Greater London Returning Officer, 4 Brewery Square, London, SE1 2LF from 5 to 13 May 2004 between the hours of 9.00 am and 4.00 p.m. The Greater London Returning Officer will, at any elector's request, give advice on the completion of a nomination paper.

DELIVERY OF NOMINATION PAPERS

3. Nomination papers must be delivered to the Greater London Returning Officer, 4 Brewery Square, London, SE1 2LF on any weekday after the date of this notice between the hours of 9.00 a.m. and 4.00 p.m., but no later than 4.00 pm on Thursday, 13 May 2004.

POSTAL AND PROXY VOTING

4. Applications to alter existing postal or proxy voting arrangements must reach the relevant Electoral Registration Officer in the borough where the elector is registered by 5.00 pm on Tuesday, 25 May 2004.

5. New applications to vote by post or proxy must reach the relevant Electoral Registration Officer in the borough where the elector is registered by 5.00 pm on Wednesday, 02 June 2004.

Dated 5 May 2004

Anthony Mayer

Greater London Returning Officer

Printed and published by the Greater London Returning Officer, 4 Brewery Square, London, SE1 2LF.

NOTICE OF ELECTION

ELECTION OF MEMBERS OF THE EUROPEAN

PARLIAMENT

For the

LONDON REGION

An election is to be held of NINE Members to serve in the European Parliament for the LONDON REGION

1. Nomination papers must be delivered to the Regional Returning Officer, LONDON ELECTS, 4 BREWERY SQUARE, LONDON, SE1 2LF between the hours of 10am and 4pm on any date after the date of this notice, but no later than 4pm on THURSDAY, 13th MAY 2004

2. Forms of nomination paper may be obtained from the Regional Returning Officer, London Elects, 4 Brewery Square, London SE1 2LF

3. If an election is contested, the poll will take place between the hours of 7am and 10pm on THURSDAY, 10th June 2004

4. Electors and their proxies should take note that the closing date for receipt of variations to existing postal and proxy vote applications must reach the relevant Electoral Registration Officer for the borough in which they are registered by 5pm on TUESDAY, 25th MAY 2004. New applications to vote by post or proxy must reach the relevant Electoral Registration Officer by 5pm on WEDNESDAY, 2nd JUNE 2004.

Dated: 5th May 2004

ANTHONY MAYER

REGIONAL RETURNING OFFICER

'LONDONERS HAVE THEIR SAY'

'Londoners have their say' is the message of the eye-catching voter information campaign hitting the streets to raise awareness of the elections for the mayor of London, London Assembly and European Parliament on 10 June 2004.

The£1.5m advertising campaign has been created for London Elects, the independent organisation set-up to manage and publicise the elections. It follows a distinctive creative style, which is vibrant and positive while clearly communicating important information for voters. It will run in three phases and will be supported by the website www.londonelects.org.uk, PR and marketing activity, targeted at London's 5.2m registered voters.

The initial stage will build awareness - informing voters about the date and how many elections are taking place. The second phase will disseminate information - explaining the roles of the institutions and how to take part in the elections. The third phase will form the countdown to election day, to create a buzz in the run up to 10 June.

Andrew Nye, head of communications at London Elects, comments: 'With each of London's voters receiving three ballot papers and five votes, this is the biggest electoral event ever held in the capital and poses a huge communications challenge. It was therefore essential to create a campaign that would be arresting and informative to enable Londoners to make an informed choice.'

Advertising will appear on transport media, including the London Underground and buses, and London-wide and local press. A television advertisement will run in the final phase of the campaign, during the first 10 days of June on ITV Carlton, Channel 4 and Channel 5.

The campaign will also incorporate two major media partnerships. The unprecedented partnership with Metro London will ensure a guaranteed series of election-based editorial features plus daily space dedicated to unusual election facts. A radio partnership will cover Capital FM, Capital Gold and Choice FM and include live on-air reads and links to the London Elects website.

In addition to the core advertising campaign, online promotional activity for www.londonelects.org.uk is being conducted by Summit Media. This includes pay-per-click advertising on search engines. In an innovative move for the public sector, Summit is also marketing the foreign language content of the site in 20 languages to community sites for ethnic minorities and also foreign language search engines.

Notes to Editors:

1.London Elects are an independent team working directly for the Greater London returning officer under separate budget and reporting lines from the Greater London Authority. The Greater London returning officer has overall responsibility, as laid out by the Representation of the People Act 1983, for ensuring a fair and accurate election.

2.Nominations for the Mayor of London, London Assembly and European Parliament open on 5 May 2004.

3.Londoners voting in the combined elections on 10 June will have five votes; a first choice (or first preference) and a second choice for London mayor; a vote for a constituency assembly member and one for a London-wide assembly member chosen by voting for a political party or an independent candidate. The fifth vote will be for a designated political party or independent candidate, which will form a London-wide list of MEPs.

4.The result for London mayor is calculated using the supplementary vote system, the London Assembly is calculated using the additional member system. The European Parliament is elected using the regional list system.

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