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‘Fight recycle scare stories’

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The government’s recycling agency has urged councils to fight back against scare stories in the national media to bolster public confidence in recycling.

The plunging price of recycled materials has caused concern that households’ recycling efforts were merely leading to stockpiles that would be sent to landfill, fears stoked by pictures in The Mail on Sunday purporting to show a “waste paper mountain”.

The Waste Resource Action Programme (WRAP) has written to environment portfolio holders in local authorities, urging them to reassure the public. “We are concerned by the risk that media reports will persuade people to stop participating in recycling services,” the letter read. “It seems likely it will be easier to get a fair hearing for these issues in regional and local media.”

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