Campaigners have raised almost two-thirds of the cost of a proposed blanket advertising initiative at Westminster Tube station to promote the importance of social enterprise to politicians and councils.
The Social Economy Alliance launched a crowdfunding exercise to capture the money needed to pay for billboard, poster and ticket-gate advertising as well as time with a creative agency.
It is seeking £34,908 for the initiative, which will be targeted at MPs returning to the House of Commons in September to encourage them to get central and local government focused on use of the third sector.
With 43 days left to donate, the total pledged in return for rewards ranging from election party tickets to branding on the posters themselves, had reached £22,850.
Social Economy Alliance director Celia Richardson told LGC: “Dominating the most sought-after, high-impact advertising space in Westminster is a rare opportunity for our sector.
“We want to use it to hit politicians with our message – that Britain needs a new economy, one which puts people and society first. Social economy organisations are putting this into action and having a profound impact on UK citizens.”
The alliance held events in Manchester in March ahead of council elections in May, and is building up to launching a social enterprise manifesto ahead of next year’s general election.
Ms Richardson added: “The Social Economy Alliance has put forward a number of recommendations, but its policies need our leaders’ backing.
“Politicians must take this message back to their parties and get every part of the political machinery involved, particularly in local government – the social economy is often strongest at the local level, so the support of local councils is critical.”