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GUERILLA MARKETEERS UPSET WESTMINSTER

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Mates Healthcare's choice of bedfellow for its nationwide condom campaign has annoyed Westminster City Council. ...
Mates Healthcare's choice of bedfellow for its nationwide condom campaign has annoyed Westminster City Council.

As part of a fly-posting campaign, the company linked up with self-proclaimed 'intrepid ambient media and guerrilla marketing agency' Diabolical Liberties.

Posters proclaiming 'I Shagged Here' direct members of the public to a website from where they can create, print and fly-post red plaques which lampoon the blue plaques of English Heritage.

Westminster director of cleansing Leith Penny revealed the council had 'past issues' with the agency, whose apparent breach of an undertaking not to conduct such activities 'exacerbates' the problem.

Mr Penny confirmed Mates Healthcare has complied with all four of the removal notices served on it by the council, but said: 'New posters are being stuck up on new sites almost as quickly as the old ones are being removed.'

A spokesman for Mates Healthcare said its posters were 'all part of the fun element of the campaign'.

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