Keith Hill walked with the 'bus' from London's Embankment to the campaign's national launch. 'Don't choke Britain' aims to persuade people to adopt a healthier lifestyle to help create a healthier planet - to think about the way they travel and to consider walking, cycling or using public transport rather than their cars. The health benefits of reducing shorter car journeys and cycling or walking instead can be substantial.
Speaking at the launch Keith Hill said: 'I am very pleased to support the don't choke Britain campaign and it has been very interesting to see so much positive activity, not only here but also in the various campaigns being launched across the
'We also want walking to be made safer and more pleasant and I am very keen to see cycling encouraged and made accessible to all.'
For more details on Don't Choke Britain and events in your area contact Steve Bland of Nexus on 0191 203 3233.
The don't choke Britain campaign is supported by the Local Government Association, Going for Green, the National TravelWise Association, the Health Development Agency, the Confederation of Passenger Transport and the Passenger Transport Executive Group (PTEG). Mike Parker of Nexus is chairman of the campaign. Nexus is a member of