By providing information about the environmental effects and qualities of products, and how to use and dispose of them, environmental claims help consumers to make informed buying choices. They also help to raise awareness of the issues, enhance consumer understanding and improve product standards overall.
The guidance also explains how to choose meaningful labels that act as a visual indicator to show a product has achieved a particular standard or environmental excellence or that it should be disposed of in a certain way. The guidance explains what particular labels mean and how they can enhance a product.
Derek Allen, executive director of LACORS said: 'LACORS is pleased to have been associated with this document and hopes that it will help provide the consumer with more informed choices. This guidance advises the consumer about the environmental qualities of good and services and businesses will benefit from an improved reputation and credibility with consumers.'
1. LACORS, a local government central body, seeks to make a major contribution to the development of high quality consistent and coordinated local authority regulatory services across the UK. Please visit www.lacors.gov.uk for further informa tion.
2. The other organisations involved in publishing the document are the Department of Trade and Industry, Confederation of British Industry, British Retail Consortium and British Standards Institution.
3. Separate specific guidance notes are available on:
Cleaning products (e.g. detergents)
Decorative coatings (e.g. paints)
'Green Claims - Practical Guidance. How To Make A Good Environmental Claim' is available here.