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Campaign of the year

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Winner: Hertfordshire CC

About half of all women who smoke give up when they find that they are pregnant but there are many who are unable to do so and they do not always receive help. ‘Love Your Bump’ was a supportive campaign encouraging families to come together and quit smoking for the sake of ‘their bump’. It aimed to give Hertfordshire’s babies a happy and healthy start in life by reaching out to pregnant smokers and their families, and supporting professionals with a package of tools and training. As a result, the number of women successfully quitting increased by 38% compared with the previous year.

Judges’ comments: “This was a campaign plan rooted in science and art which successfully worked across a range of partners to ultimately change lives; a template for others to follow.”

Highly commended: Northamptonshire CC

Shortlisted

East Riding of Yorkshire Council

Liverpool City Council

Malvern Hills DC

Rochdale MBC

St Helens MBC

Westminster City Council

JUDGES

Ian Farrow, managing director, WestCo

Louise Footner, head of communications, Surrey CC

David Holdstock, director of communications and strategy, Local Government Association

Simon Jones, head of communications, Haringey LBC, and national chairman, LGcommunications

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