Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Campaign of the year

  • Comment

Winner: Lambeth LBC – Do It London – a groundbreaking campaign driving down HIV and STIs across Greater London

This was a campaign forged by 31 of London’s boroughs and delivered by Lambeth LBC to reduce the incidence of HIV and sexually transmitted illnesses across the capital. HIV diagnoses in London had been increasing and a multimedia advertising campaign under the Do It brand, with the tagline ‘Test, Protect: Prevent HIV’ was conceived to reverse this trend. To avoid stigmatisation, the campaign did not target communities most at risk but instead tailored messages to key audiences, while having a widespread appeal across race, gender or sexual orientation. For the first time in 35 years, June 2017 saw HIV diagnoses fall in London, directly aligning with the campaign.


Highly Commended: Barnsley MBC – Everybody Think


Judges’ comments: This is a world leading and life changing campaign that demonstrates exceptional partnership working. It has tackled a difficult subject area but has showed clear results and impact through effective research, insight and evaluation. 



Buckinghamshire CC: Save a Life in 20 Minutes

Cheshire East Local Safeguarding Children Board: Neglect ‘User Busy’ Campaign

Harrogate BC: Garden Waste Subscription Service

Telford & Wrekin BC: Job Box



Ian Farrow, managing director, WestCo Comms

Louise Footner, head of communications, Surrey CC

David Holdstock, director of communications and strategy, Local Government Association

Simon Jones, chairman, LG Comms

Andy O’Brien, chief executive, East Staffordshire BC



  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.