sponsored by NICE
Making smoking invisible to children
Reducing smoking prevalence is a public health priority for Barnsley MBC, which is dedicated to creating a generation of non-smokers through a range of innovative and evidence-based initiatives. Changing the smoking behaviour of adults has the biggest impact on reducing the number of children who start smoking. After successfully implementing smokefree playparks, smokefree markets and smokefree town centre zones, smokefree schools is a whole school approach involving 80 primary schools across the borough that are committed to making smoking invisible to children.
Love our streets
Evidence suggests that setting a 20mph speed limit across Calderdale has helped reduce casualties by 30%. Though there is still majority support for 20mph limits in the borough, there remains concern about compliance and the behaviour of other drivers. Average speeds have fallen by 2mph but education and engagement need to be maintained to encourage drivers to think of 20mph as the norm in residential areas, creating healthy streets where everybody can enjoy spending time and being physically active. In addition, the evidence from Calderdale is being presented to groups through sector-led conferences and reports.
A healthy new town
Darlington BC is using its role as place maker to influence the wider determinants of health not only through marshalling resources across departments but through more effective brokering of networks externally, as shown by its selection as one of NHS England’s 10 Healthy New Towns in 2016. Driving up the quality of housing and public realm space design, contributing to new models of care, harnessing the benefits of digital technology and working collaboratively with partners to develop stronger, more resilient communities are ways in which Public Health is both delivering on evidence-based strategies and contributing further to that evidence base.
East Riding of Yorkshire Council
Continuing to get more for less
East Riding of Yorkshire Public Health has transformed the way health and wellbeing is being improved within the East Riding by maximising customer satisfaction while doing more with less. This powerful, researched and award-winning combination of personalised public health with shrewd financial planning has much to offer other public sector organisations.
Essex Local Authorities Food Group
TuckIN making food better
TuckIN is an innovative project that has taken Essex food businesses by storm. Developed by the Essex Food Liaison Group, TuckIN helps independent food businesses facilitate healthier lifestyle choices for their customers. The concept is simple, flexible and inclusive: educating food businesses to make changes in ingredients and cooking techniques that reduce salt, fat, sugar and calories without alienating their current customer base, positively affecting the health of the community. Business cost savings and better public health outcomes are the win-win benefits of the TuckIN project.
Leeds City Council
Leeds Alcohol Licensing Data Matrix
The Leeds Alcohol Licensing Data Matrix is a highly sophisticated, easy-to-use tool that supports local area teams, elected members, local NHS providers and third sector organisations in preparing robust objections to new premises applying for licenses for selling alcohol in Leeds. The matrix rates the risk of areas across Leeds into low, medium, high and very high, based on potential alcohol-related harm, using a variety of different data sources. These include deprivation, alcohol-related admissions, audit C scores measuring a person’s risk of harm, alcohol-related crime, density of off-licence premises in the same postcode, and alcohol related-mortality and morbidity.
Plymouth City Council
Plymouth’s award-winning Plymouth Plan sets out a vision for a healthy city where health inequalities are a relic of the past. This innovative strategy sets out an effective health in all policies approach, as well as the strategic direction for integrating resources around wellbeing, health and social care. It also sets the direction for Thrive Plymouth, the council’s 10-year plan to tackle health inequalities, and a social movement approach to upscaling prevention, making it everyone’s business.
Team of teams
Healthy Lives is a system-wide prevention programme with community, people and public health at its heart. Joint projects are implemented between housing, children’s and adult prevention services, community development, outdoor partnerships, customer services, lifestyle services, the voluntary sector and the clinical commissioning group. Social prescribing is central, reintroducing to people choices that are cheap, valuable and wide-reaching. Case studies, real time data and modelling show the programme is having a positive impact, reducing demand, showing cost effectiveness, promoting enthusiastic team working and yielding real results for local people.
West Midlands CA
Thrive West Midlands
West Midlands CA has created Thrive West Midlands, a cross-disciplinary, whole-system approach to improving mental health within working-age adults. Developing an agreement for action with statutory bodies, voluntary sectors and business partners and using citizen engagement, a whole-system governance programme has generated a social movement for improving public health’s mental health agenda.
A word from the award’s sponor
It is important for councils to show a return on the resources they invest in public health. Applying evidence-based solutions, such as NICE guidance, to reduce health inequalities and improve health can deliver significant social and economic benefits over the long term. We hope the innovative councils shortlisted for this award will inspire others in their work to improve the health and wellbeing of their communities.
David Buck, senior fellow, King’s Fund
Zina Etheridge, chief executive, Haringey LBC
Dominic Harrison, director of public health, Blackburn with Darwen BC
Judith Richardson, deputy medical director and programme director, quality and leadership, Nice