Winner: Surrey CC
In 2015, the Surrey Waste Partnership ran a campaign encouraging residents to recycle their clothes and home textiles rather than throw them away.
The campaign used fun and engaging headlines alongside striking visuals aimed primarily at women under 45 to encourage them to think about recycling their old clothes when they were in a shopping environment.
The amount collected from households and recycling banks was 30% higher compared with the same period the previous year, and there was a 20% increase across the county’s community recycling centres. Independent evaluation showed the campaign encouraged 88% of residents to recycle their textiles.
Judges’ comments: “A fun, quirky, fresh, inventive campaign based on good research helped shape behaviour and save money while building new partnerships across the county - excellent work”
Highly commended: Keep Britain Tidy
Keep Britain Tidy and 17 local authority partners created an innovative approach to tackle the most unacceptable litter type in the eyes of the public: dog fouling.
A series of glow in the dark ‘We’re watching you’ posters were designed and tested in dog fouling hot-spot areas achieving an average reduction of 46% in dog fouling incidents per site.
Following its success, a campaign package was developed to scale the initiative across England.
So far, more than 90 local and parish councils have signed up.
Bristol City Council
Coventry City Council
Milton Keynes Council
Ian Farrow, managing director, Westco
David Holdstock, director of communications and strategy, Local Government Association
Laura McGillivray, chief executive, Norwich City Council