Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Campaign of the year

  • Comment

Winner: Surrey CC

In 2015, the Surrey Waste Partnership ran a campaign encouraging residents to recycle their clothes and home textiles rather than throw them away.

The campaign used fun and engaging headlines alongside striking visuals aimed primarily at women under 45 to encourage them to think about recycling their old clothes when they were in a shopping environment.

The amount collected from households and recycling banks was 30% higher compared with the same period the previous year, and there was a 20% increase across the county’s community recycling centres. Independent evaluation showed the campaign encouraged 88% of residents to recycle their textiles.

Judges’ comments: “A fun, quirky, fresh, inventive campaign based on good research helped shape behaviour and save money while building new partnerships across the county - excellent work”


Highly commended: Keep Britain Tidy

Keep Britain Tidy and 17 local authority partners created an innovative approach to tackle the most unacceptable litter type in the eyes of the public: dog fouling.

A series of glow in the dark ‘We’re watching you’ posters were designed and tested in dog fouling hot-spot areas achieving an average reduction of 46% in dog fouling incidents per site.

Following its success, a campaign package was developed to scale the initiative across England.

So far, more than 90 local and parish councils have signed up.



Barnsley MBC

Bristol City Council

Coventry City Council

Croydon LBC

Enfield LBC

Fife Council

Hertfordshire CC

Kettering BC

Lambeth LBC

Milton Keynes Council



Ian Farrow, managing director, Westco

David Holdstock, director of communications and strategy, Local Government Association

Laura McGillivray, chief executive, Norwich City Council

  • Comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions.

Links may be included in your comments but HTML is not permitted.