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HOW TO COMMUNICATE COMMUNITY COHESION TO THE MEDIA

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New Connecting With Communities Module On How To Communicate Community Cohesion To The Media ...

New Connecting With Communities Module On How To Communicate Community Cohesion To The Media

A new module on the IDeA's knowledge website will help local authorities to work more effectively with the media on community cohesion. Community cohesion is about creating common ground between communities and nurturing understanding in order to avoid tension and build a cohesive community.

The Connecting with Communities Community Cohesion module will go live today and will prove invaluable to anyone in a media relation's role and those involved in producing communication strategies. The resource includes tips for working with the media, an introduction to national guidance on community cohesion, and advice on how to tackle negative media coverage. There is also a raft of examples showing how several local authorities successfully got their community cohesion stories covered in the media, plus a section dedicated to community cohesion, communications and the law.

The toolkit was devised after consultation with the Home Office's Community Cohesion Unit and the Local Government Association.

Ted Cantle, IDeA's associate director for perfomance support, said:

'In communities where there may be tensions between and within communities, and where different faith groups have yet to find common ground, community cohesion can offer opportunities to bridge the gap caused by living parallel lives. The media can play the dual role of either fuelling tensions or strengthening a sense of community. This toolkit is therefore a great aid to trying to get the right messages across to the media, helping local authority officers to work effectively with elected members, key spokespeople and the media on community cohesion.

Brian Briscoe, LGA chief executive added:

'Local authorities play a crucial role in building community cohesion within and across the neighbourhoods that they serve. It is important that we support local councils to be able to use the media effectively to discuss and highlight these developments.

'Community cohesion lies at the heart of what makes a safe and strong community, and is a key outcome for local government to work towards.'

The Toolkit is available on the IDeA Knowledge website, under the section Improving your council/Connecting with Communities. The toolkit was collated by Tribal MPC.

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