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INTERNET INITIATIVE TO REDUCE CAR DEPENDENCY

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Road safety minister John Bowis today announced a new government initiative to provide centralised information abou...
Road safety minister John Bowis today announced a new government initiative to provide centralised information about transport awareness initiatives on the internet.

Information on central and local government awareness campaigns and initiatives by businesses, schools and hospitals that aim to encourage people to switch to alternative modes of transport and reduce car dependency will be made accessible via the department's internet website.

Mr Bowis said: 'Awareness plays a key part in changing attitudes to public transport. Providing information about locally-offered alternatives to the car, such as cycle ways, park and ride and bus priority measures, is very important to influencing behaviour.

'The government has been keen to promote many local awareness campaigns, such as TravelWise and Headstart; umbrella initiatives such as Don't Choke Britain and Green Transport Week; and 'green commuting plans', where companies take specific measures to reduce staff car travel. However, information about the numerous localised awareness campaigns and initiatives has never before been pulled together into one accessible source.

'I am delighted that by pooling this information on the Internet it will not only convey the message to more people by modern means, but also allow greater co-ordination for new initiatives.'

Mr Bowis also stated that a number of awareness research projects will soon be announced as part of the department's ongoing 'Seedcorn' research programme which provides funding for innovative areas of research.

-- http://www.coi.gov.uk/coi/depts/GDT/GDT.html

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