Kent CC is to compete with shopping channels, blockbuster films and live sport with its broadband television channel, launched today by Sir Bob Geldof.
It said KentTV.com was the first channel to be funded by a county council.
Kent leader Paul Carter (Con) said: “This will put us first in the digital age. Apart from face-to-face contact with our staff and 24-hour call centres, internet access is the best way to do business - and we are ahead of the game."
Sir Bob said: “It's pretty cool; it's very experimental and potentially very interesting. I think it's fairly brave of the council to go ahead and give this the thumbs up.”
“I think there may be a confusion at first: Is this Meridian Television but smaller? Or, is this the voice of the council? But people will have to understand it's neither of those things - it's web-based TV which has a profound depth to it.”
Advertising ‘will reduce costs’
The council said sponsorship and advertising would “significantly reduce” the expected£750,000 annual cost.
Kent TV programmes will include tourist attractions, travel, sports and music events.
It will also offer live traffic and travel information and news. Local schools and universities are expected to make some programmes.
The channel will be run by television company Ten Alps, of which Sir Bob is a co-founder.