The Yorkshire Post reports (p1) that the authority's logos are to be changed and council uniforms, buildings and vehicles will be adorned with the title 'Kingston upon Hull City Council' to coincided with the authority assuming unitary status in April.
A spokesperson for the council said: 'It's the image of Kingston upon Hull which will be worked on rather than Hull. The name goes back almost 700 years.
'We feel the name Kingston upon Hull is a focal point for building up the image of the city.'
'It's too much of a mouthful and it won't catch on.'
'Hull has an image as a northern city, a port with a lot going for it. Are they trying to make it sound like Kingston upon Thames, somewhere twee and southern?'