Lancashire’s iconic red rose logo has been updated by the new Conservative leadership - unhappy that the previous one looked too much like Labour’s rose.
Geoff Driver, leader of the county council, said: “The Tudor rose is a much-loved and well-known symbol of Lancashire and is part of our county’s heritage.
“The new logo reintroduces the county’s rose and mixes it with an up-to-date look.”
Cllr Driver has previously said he felt the previous logo - introduced by the Labour administration - had looked too much like the Labour party rose (see both versions below - the new one is on top).
The redesign was created by the county council’s own design staff and Cllr Driver was insistent the change would not cost more money.
He continued: “The design was done in-house and will be much cheaper to print than the old logo with its three colours.
“And we will not be changing things like signs, uniforms and letterheads overnight - only when materials need replacing and have to be changed.”
The new logo will be introduced on a gradual basis.
Digital versions, such as the council website, have been updated.
In publications and other printed materials, the logo will be replaced only when existing stocks run out or need updating.