Speaking after the launch of the English Tourism Council's report (see LGCnet) into decline of the traditional seaside resort, Ron Watson, LGA tourism executive chair, said local authorities must develop new attractions to entice visitors back.
Sir Ron said: 'The ETC's report is welcome as it highlights the problems facing England's tourist resorts in attracting holiday-makers when competition from cheap package deals lures them to the sun.
'Now is the time to think more creatively about what attractions can be developed to encourage visitors to return to holiday towns. New ideas with more investment from European regeneration funds and Lottery cash can save our seasides.
Sir Ron added: 'The ETC's report paints a grim picture postcard but the reality is that many local authorities are leading the way in improving resorts through initiatives to create jobs and rejuvenate accommodation.
'The LGA supports the ETC's aims to improve the quality of our seaside towns. Developing more modern holiday destinations can bring back the glory days of our English tourist resorts.'
The LGA's report: 'A Change of Scene' highlights case studies of seaside resorts that have started to rejuvenate their towns through regeneration initiatives.
The LGA was consulted on the ETC's report.