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LIVERPOOL LAUNCHES QUEST FOR CULTURED CABBIES

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The hunt is on for Liverpool's most cultured cabbies in time for 2008, when the city becomes European Capital of Cu...
The hunt is on for Liverpool's most cultured cabbies in time for 2008, when the city becomes European Capital of Culture.

The Liverpool Culture Company and Liverpool City Council is searching for taxi drivers who can tell Bach from the Beatles, Milton from McGough and Georges Seurat from George Stubbs.

They want cabbies who can wax lyrical about Liverpool's cultural hotspots, including its many theatres, galleries and museums, as well as the city's Biennial arts festival.

The aim is to boost the experience of tourists visiting Liverpool by making cabbies more knowledgeable about the city's rich cultural heritage.

In return for their efforts, the top ten most cultured cabbies will be officially recognised with eye-catching new Capital of Culture 2008 branding for their cabs.

Warren Bradley, Liverpool City Council's executive member for leisure, said: 'On the road to 2008, we need to make sure Liverpool moves into top gear as a global destination for culture vultures. The first impression visitors have of the city needs to be a good one, and cab drivers are amongst the people tourists are most likely to meet. If we try to make cabbies more aware of Liverpool's rich cultural heritage, we will really put the city in the driving seat with visitors.'

Drivers taking part in the voluntary project will be asked to answer a series of questions on culture and will then be interviewed by a panel from the Liverpool Culture Company.

Amongst other questions, the application form asks cabbies to name two of Liverpool's national museums and thname of the new media arts centre on Wood Street.

Additionally, applicants will be asked to say why they deserve the title of Liverpool's most cultured cabbie.

Taxi drivers interested in entering the competition can pick up an application form from Liverpool City Council licensing officers, or the offices of cab branding agency Cabvert Media Solutions, who will help judge entries.

Forms can also be downloaded here.

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