Tom Russell, currently Manchester City Council's deputy chief executive (regeneration), will take up with immediate effect the post leading the largest regeneration project in the country.
Chairman of New East Manchester Sir Alan Cockshaw said: 'I have known and worked with Tom Russell for a long time and I am delighted he is taking on this challenging and vital role.'
Mr Russell has previously worked on the successful regeneration of Hulme and Manchester city centre, and has been closely involved with the East Manchester team since its earliest days.
Manchester is about to enjoy a tremendous transformation.
'Thousands of jobs are to be created. Local families and businesses will flourish in a climate of enthusiasm and determination. Tom Russell already has detailed knowledge of all the initiatives, and we look forward to major improvements in the area.'
Mr Russell said: 'I am thrilled to take up this tremendous opportunity. I have already worked closely with the people and agencies involved in the regeneration of East Manchester, and their commitment is second to none. Together we will transform this area
into a thriving community with good businesses, improved housing, transport and health. Life is on the up-and-up for East Manchester and I am delighted to be playing a role in that improvement.'
New East Manchester is a public-private sector taskforce set up to co-ordinate and work with a wide range of initiatives in
East Manchester, including New Deal for Communities, the Single Regeneration Budget, Sure Start, Education Action Zone,
Health Action Zone and Sportcity.
Sportcity includes a range of sports facilities incorporating the new City of Manchester stadium, centrepiece of the 2002 Commonwealth Games and from 2003 a new home for Manchester City football club, as well as an associated range of retail and commercial developments.
The area will also benefit from two new Metrolink lines, due to be in place by 2004.