Members gave permission to change the district council's standing orders and waive financial regulations to circumvent the usual tendering process.
Skipping the usual requirements means the council will save around 10% on the cost of equipment and installation, which will be paid to a media and marketing firm to carry out consultation.
Parks manager Nigel Bishop said: 'We have used these companies before. Changing the procurement method means we have saved hours and hours of going through tenders. The marketing company is carrying out consultation with local organisations.'
up to criticism for favouring certain
firms and could possibly deter other companies from bidding for council contracts.
Janet Sillett, policy officer for the Local Government Information Unit, said: 'They have to prove value for money and show this method is better as well as transparent and accountable.'
The council is asking residents, schools and local organisations to complete questionnaires and attend consultation sessions to gauge public opinion.