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What are quick wins?...
What are quick wins?

At first glance, the phrase 'quick wins' seems self-explanatory. 'Quick' means 'speedy' and 'wins' are what happen when you don't lose. So a quick win must be good. But it's not that simple.

The heir apparent to a 'win-win situation', the quick win is political. It's a strategic first strike, a way to create good PR without straining yourself.

Until the recent reshuffle the Office of the Deputy Prime Minister's website provided an object lesson in this. One section looked at the complex issues involved in trying to change the street culture of deprived areas. These included the effectiveness (or otherwise) of using ASBOs to stop intimidation, vandalism and dumping cars; covenants with social landlords; injunctions against noisy tenants and the difficulties of co-ordinating action and collecting evidence.

Quick wins are an altogether simpler matter: cleaning the streets more often and removing abandoned cars.

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